9 Content Marketing Lessons From Tourism Australia

April 15, 2013 By

Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign.

Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more than 4 million loyal and highly engaged fans. According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012′s most popular travel destination on Facebook, Google+, and Instagram. This year’s “6 Best Jobs in the World” campaign by Tourism Australia has so far drawn in over half a million applications worldwide.

So in this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull such wins from their sun hats? [...read full story]

Source: Search Engine Watch

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Social Media Is All About Revolution

March 28, 2013 By
The Social Media Revolution

The Social Media Revolution infographic by JessicaDraws.

Source: Velvet Chainsaw’s Midcourse Corrections

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How travel brands win or lose when using Facebook

February 8, 2013 By

[Tnooz: a guest article by Ben Harper, social and data insight manager at Zazzle Media]

With numerous brands actively competing for a consumer’s business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that the opportunity is massive.

The ability to put brochure-like images in front of a dedicated audience, or even to amplify these posts to people who have expressed an interest in certain locations or representative brands is simply unmissable, yet not all in the travel sector are taking full advantage.

We took a look at a number of UK-based travel brands to see how they are winning or losing out onFacebook…

So, first, let’s have a quick look at the main players respective sizes on Facebook:

This shows that the big three of Thomson, Thomas Cook and First Choice have been breached by STA Travel in terms of raw size.

Perhaps more surprising [...continue reading]

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Social Media & Privacy

January 31, 2013 By

Most women using social media are just as willing to reveal personal information about their relationships, jobs, brand preferences and political and religious affiliations as men — but when it comes to details like phone numbers, location, and email or physical address that might put their personal security at risk, women are significantly more wary than men.

These are among the findings of the “Social Media Habits and Privacy Concerns Survey,” a new nationwide study conducted by uSamp, a leader in providing targeted audiences for global consumer insights and innovative SaaS technologies for audience engagement and business intelligence. Using SurveyBuilder™, its self-serve survey authoring platform with on-demand consumer audiences, uSamp surveyed nearly 600 adult men and women about the social media sites they frequent and the kind of information they share online.

What do you share on social media sites?

Source: uSamp

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What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)

January 22, 2013 By

Over 1 billion people in the world are on Facebook, including over 175 million Americans. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards.

For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media” – it’s in being human – being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.

Here are 5 tips for small business owners (and business people at all levels, really) to be more likeable and ensure greater success using social media:

  1. Listen first and never stop listening. Before your first tweet, search Twitter for people talking about your business and your competitors. Search using words that your prospective customers would say as well. For example, if you’re an accountant, use Twitter to search for people tweeting the words “need an accountant” in your town. You’ll be surprised how many people are already looking for you.
  2. Don’t tell your customers to [...continue reading on Linkedin]
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How to allocate the marketing budget for 2013?

December 14, 2012 By

ICEF Monitor looks at how your 2013 marketing budget should be allocated in times where students have a large range of source available to make their final decision, and whether a strict focus on the various online platforms is good enough [...read the full article]

Source: ICEF Monitor: Stretch your marketing budget with online and social networks, but don’t forget the basics

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Fundraising on Social Media by Non-Profits

December 12, 2012 By

More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic [...]

Source: Mashable

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Perfectly Crafted Social Media Post

November 12, 2012 By

What you say is important. But so is how and when you say it. You work hard to create great content. Now you need people to actually see  what you create.

That means optimizing your social media strategy across different platforms. But how?

Of course the better you know your audience the better you can tailor your social media marketing strategy to meet their needs. So your results may vary, but the following is a great place to start…[Read on Inc.com]

Source: Inc.com

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The Impact of the Internet and Social Media on Travel – Infographic

August 6, 2012 By

Check out Funsherpa.com infographic, which looks at the influence of social media on travelers, how travelers use the internet, and how social media has become a major part of the vacation.

The Internet Travel and Social Media

Source: funsherpa blog

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Social Media to Draw In Younger Travellers

June 12, 2012 By

The effective use of social media is imperative in crisis management today, according to UNWTO coordinator of the risk and crisis management programme Dirk Glaesser.

Speaking at the 2012 International Conference on ‘Seizing Tourism Market Opportunities in Times of Rapid Change’ Glaesser said the majority of crisis are a direct result of simple perceptions, where thanks to mass media messages, consumers are in belief of why they shouldn’t travel to a specific destination.

With an intangible product that is marketed and sold based on trust and belief, the use of social media can, and will, help shift negative perceptions where required – and quite effectively too, he said.

“Social media is a bridge that can be used to convey the message of safety,” he explained.

“Where there is textorial information versus pictorial information, the ultimate most trust worthy information is via images. It is powerful in overcoming consumers’ misconceptions.”

Mr Glaesser stressed that the key focus especially for travel in the Middle East, is for operators and suppliers to utilise social media to help reduce the impact of a crisis in order to maintain and encourage interest in travel to the region.

Apart from crisis, social media also serves as a trusted and reliable source of information for the youth of today; and according to International Student Identity Card (ISIC) secretary general Martijn van de Veen, opportunities abound in the way messages can be communicated to the target audience in real-time.

With 70 percent of smart phone users posting photos on their social sites while holidaying, Mr van de Veen said the ability to interact with this tech-savvy market and provide them with real time information would only enhance their travel experiences and improve perceptions.

Youth travel is resilient and continues to grow and qith these travellers exploring farther and staying away longer, he said it is imperative for the industry to change the way they engage with them, using social media and other interactive means.

Source: Travel BlackBoard

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