Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign.
Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more than 4 million loyal and highly engaged fans. According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012′s most popular travel destination on Facebook, Google+, and Instagram. This year’s “6 Best Jobs in the World” campaign by Tourism Australia has so far drawn in over half a million applications worldwide.
So in this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull such wins from their sun hats? [...read full story]
Source: Search Engine Watch